Old but gold

From time to time, I like to go back and look at some of my oldest works, especially the ones that still feel fresh or have achieved incredible business milestones.

Montana was a small pick-up truck (compact in US standards), and the audience didn’t believe how capable it was for the daily hard work tasks.

So we created Hercules, to challenge Montana for daily field jobs and to show how capable it is.

Closer to be discontinued in Brazil,  the Chevrolet Celta was still one of the best choices if you want to buy a subcompact car. In this series of ads, a young couple was portrait showing how the Celta fit in their life with low gas mileage, resell value, and cheap maintenance.

Chevrolet Spin was the first mini-van launched by Chevrolet in Brazil. The launch campaign was focus on the family, from films that explore the internal space and capacity to exclusive car bumper stickers with your personalized family made by the artist Elisa Sassi.

For the Chevrolet Cruze launch in Brazil, that campaign was tasked to show all the new exclusive features and the details of the car with an immersive website experience, videos and interactive ads.