We create a game/ARG/promo “Sonic, catch if you can” on the Chevrolet Brazil Facebook page. The objective? Find the hidden Chevy Sonic across Brazil, if you find it’s yours. In just two weeks the page that had over 70.000 likes, becoming a leader in the automobile sector in Brazil with more than 550.000 likes in a month, engaging over 70.000 users playing the game.
Sonic
1st car
Launched exclusively in social media
9 MILLION
People affected by spontaneous media
67,000
Participants answering the puzzles